May 2025

User Generated Content has evolved from casual social media posts into one of the most powerful forces shaping the digital landscape. As platforms, algorithms, trends and consumer expectations continue to change, it is safe to say that UGC is the future of online engagement. In this blog we will explore what is next for UGC …

No matter the niche, UGC creators could be asked by a brand to make different types of videos. Why? Because everyone responds differently to various stimuli and therefore their attention is caught in a different way. So let’s take a look at some of the different video variations: Unboxing videos are a form of content …