I get it, you see 3 big words saying “UGC” and you might be really confused as to what it is.
“What is it?” “What does it look like?” “Is it Beneficial for my brand?”
Do not worry! I am about to break it down for you 🙂
Okay first of all, UGC stands for “User Generated Content”.
User Generated Content is created by individuals rather than a brand making content for themselves. The content made by the UGC creator is then used by the brand for commercial use or promotional purposes.
(Read my blog post about ‘The Importance of UGC’)
What does it Look Like?
UGC comes across in various forms such as a video, a photo, text, a review….basically any type of content creation that can be posted online.
Check out my video examples to see what UGC looks like
It is important to note that UGC creators are not necessarily influencers; creators are not required to have a big following on social media and do not have to post the content they make for brands on their socials. Think of it like this: You are creating content for the brands audience, not your own, therefore posting what you have made on your page is not a requirement.
I hope this blog has cleared up any confusion on what User Generated Content is! My next post is about the importance of UGC and how it can be beneficial to your brand
In need of a UGC creator? I would love to work with you! email me at: Harriet@lifestyle-ugc.uk and together we can connect your brand to your target audience.
